October 18, 2019

How I Succeeded: Web Marketing ROI’s James Spittal

URL: https://www.lifehacker.com.au/2019/10/how-i-succeeded-web-marketing-rois-james-spittal/

October 6, 2019

‘It’s not just about showing your booty’: Aussie Instagram influencers making up to $10,000 a month

"The company also saw success with a recent campaign championing its “authenticity” not just in the influencers it uses to promote its products but also the models it displays on its website. The “Athlete vs Model” campaign by external agency Web Marketing ROI [run and owned by CEO James Spittal] brought in more than $500,000 in additional annual revenue [from one experiment]."

URL: https://www.news.com.au/technology/online/social/its-not-just-about-showing-your-booty-aussie-instagram-influencers-making-up-to-10000-a-month/news-story/5f722edcf3dde0077fc1500bd64d3f83

October 4, 2019

How a culture of experimentation can help your business grow

URL: https://www.smartcompany.com.au/startupsmart/advice/culture-of-experimentation/

August 7, 2019

An immediate revenue boost: Why you should be prioritising digital experimentation

URL: https://www.smartcompany.com.au/business-advice/strategy/digital-experimentation/

July 23, 2019

Why Google Optimize offers boundless opportunities for Australian companies

URL: https://www.startupdaily.net/advice/opinion/why-google-optimize-offers-boundless-opportunities-for-australian-companies/